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When it comes to video performance, understanding how to measure your video marketing efforts is essential to reaching (and reading) your audience. At Studio Sage, we’re all about data-driven video strategies — but, which metrics are the true measure of success? We’re here to shed light on what matters most.    Understanding key metrics   […]

In today’s digital landscape, establishing trust and credibility with your audience is more important than ever. With the rise of video content, businesses have a powerful tool at their disposal to connect with potential customers on a deeper level. Showing rather than telling, video is a creative and effective avenue to express your brand’s personality, […]

Digital media. Video content. Things we don’t typically associate in terms of ecological impact — but as it turns out, there’s a lot left out of frame. With an environmental footprint comparable to the aviation industry’s (around 4% of global greenhouse emissions), as digital technology and the demand for online video grows exponentially, so does […]

We find ourselves well into February, deep in the heart of Black History Month — a time to honor, learn and amplify the narratives often sidelined or overlooked. Video marketing has become a powerful avenue for advocacy, storytelling and cultural representation. With narratives that resonate and visuals that captivate, video campaigns hold the power to […]

Navigating AI and Innovation in Video Marketing In the ever-evolving marketing landscape, video has grown from a trend to a powerful — and crucial — storytelling tool that’s here to stay. With one-third of all online activity spent watching video content, its meteoric rise shows no signs of stopping or slowing as the world’s leading user-favorite […]

In today’s digital landscape, the power of video marketing is undeniable. From short-form social media clips to in-depth product demos, video content is a cornerstone of modern marketing strategies. As brands strive to capture the attention and loyalty of their target audience, budgeting for video production is not just an option — it’s a necessity.  […]