Digital media. Video content. Things we don’t typically associate in terms of ecological impact — but as it turns out, there’s a lot left out of frame. With an environmental footprint comparable to the aviation industry’s (around 4% of global greenhouse emissions), as digital technology and the demand for online video grows exponentially, so does the energy-hungry data engine that serves us content by the billions every day. 

That’s why sustainable video production isn’t just a buzzword; it’s a steadfast commitment to a greener future. We live in a world where virtually everything we do creates emissions — but fear not, we’re here to guide you through five strategies for creating eco-friendly content without sacrificing quality or creativity. 

Green Screen and Virtual Sets

Innovative video production starts with leveraging cutting-edge technology. From high-budget blockbusters to indie productions, green screens offer a savvy solution that’s cost-effective and eco-friendly for bringing creative visions to life.

By opting for virtual sets, video creators can dramatically cut down on physical set construction, minimizing waste and resources. Green screens allow for the creation of immersive backgrounds and environments without the need for elaborate, resource-intensive physical sets. This not only streamlines production but also reduces the carbon footprint associated with transporting, assembling and dismantling traditional sets. 

Energy-Efficient Equipment

Before you even start rolling, choosing the right equipment can play a pivotal role in minimizing energy consumption. With budget in mind, integrate energy-efficient cameras, lighting and other gear to reduce carbon emissions and operating costs.

From LED lights to low-power consumption cameras, trusted equipment manufacturers are also joining the sustainability effort with responsibly made, energy-efficient gear that doesn’t compromise on quality or performance.  

Sustainable Set Design and Construction

In sustainable video production, the design and construction of sets are great supporting actors. Opting for eco-friendly materials and construction techniques for your set design not only reduces the carbon footprint but also fosters innovation and creativity. Through recycled, renewable or even reusable materials, video producers can create visually compelling sets with a longer shelf life.

Collaboration with production designers and set builders is key to implementing sustainable solutions effectively. By leading with sustainable thinking from the outset, video creators can streamline production processes that achieve their artistic vision. 

Renewable Energy Sources

Powering production sets and equipment demands electricity — a lot of it. Advocating for and integrating renewable energy sources is a game-changer for minimizing carbon emissions and environmental impact.

By harnessing solar, wind or other renewable energy sources in studio or on location through alternative suppliers, video creators can drastically reduce their reliance on fossil fuels and conventional power grids. This innovative approach not only lowers carbon emissions but also promotes energy independence and resilience. 

Digital Asset Management and Recycling

Video creators usually weigh their content in terabytes. Every project generates countless files that live on the cloud, making digital asset management essential for streamlining project work, as well as minimizing storage needs and energy consumption. 

Think in systems. For video production at scale, strategic file organization boosts everything from workflow efficiencies, repurposing existing footage and materials, and extending the life cycle of past productions.

Sustainability is no longer a plus but a priority, and we’re all about approaching video through an environmental lens. By embracing new ways of working, the video production industry can also play a part in a greener future. So, before tackling your next project, be sure to hit pause and implement creative, effective ways to create content that generates more views than emissions.