Category: Thoughts
It’s nearly a year since the official dawn of AI and the buzz doesn’t seem to be slowing down any time soon. If anything, AI is dominating the digital landscape — from content and analytics to SaaS. Constantly evolving and exponentially generative, the most significant advantages of AI in video marketing is that it can […]
In the post-pandemic era where physical attendance isn’t always an option, livestreams have emerged to bridge the gap between remote fans and their favorite live performances. For the fourth year in a row, Lollapalooza has made its virtual return to Hulu as the festival’s official livestream partner — providing an avenue for attendees to revel […]
Effective content management is paramount for the success of any event. A well-structured content management strategy enables event planners to curate and deliver relevant and compelling messages to the target audience, enhancing their understanding of the event’s purpose, objectives, and desired outcomes. It enables consistent branding, facilitates efficient communication, and allows for the integration of […]
When the pandemic began almost two years ago, in-person events were quickly put on hold, and going virtual seemed to be the only option. But as vaccines became widely accessible and mandates lifted, hybrid has become a popular option for event planners. By combining the accessibility of virtual with the engaging content of in-person, the […]
It takes a village to produce a seamless virtual event. From prep work like equipping speakers with the necessary technical equipment to updating teleprompters and lower thirds on the fly, each team member on a virtual production brings a specific and essential skill that together creates a smooth and engaging virtual experience. Looking into planning […]
The average person spends around 7 hours a day consuming content. You read that correctly — 7 hours. So it’s no wonder that 2021 saw a 12% increase (up to 82%) in the number of companies that use content marketing as part of their overall marketing strategy (HubSpot’s State of Marketing Report 2021). Those that […]
The rest of the world is catching on to a philosophy that creative marketers have preached for years: content is queen, and it’s here to stay. One of the fastest growing content formats to emerge in the last decade (and one that has only continued to climb throughout the pandemic) is podcasting. From Pulitzer Prize-winning […]
Chicago-based branding house Storyhorse launched their podcast series Brands Unbridled last fall. With the mantra “creative curiosity guides all we do,” they use podcasting as a platform to further dig into some noteworthy obstacles facing brands today. With the added bonus of guest speakers featured on every episode, Storyhorse looked to our technical experts at […]
Culture is an integral part of the EA Collective. Our team’s unique diversity often creates space to share thought-provoking recommendations for TV shows, movies, books, and podcasts. While Studio Sage and our sister divisions — Agency EA and Storyhorse — celebrate Pride Month every June, we recognize and amplify the importance of LGBTQ+ stories all […]
After fifteen months of the world being extremely online, screen fatigue is real. Although cities are opening and live events are beginning to re-enter the scene, personal comfort levels, venue restrictions and all around accessibility limitations mean that livestreams and webinars will remain an integral part of event programming for the foreseeable future. So how […]