The average person spends around 7 hours a day consuming content. You read that correctly — 7 hours. So it’s no wonder that 2021 saw a 12% increase (up to 82%) in the number of companies that use content marketing as part of their overall marketing strategy (HubSpot’s State of Marketing Report 2021). 

Those that are using content marketing are seeing real results, too — the Content Marketing Institute shows that 72% of marketers say content marketing increases engagement and another 72% say it has increased the number of leads.

While video is one the most popular and effective forms of content marketing, it can also be one of the most time and budget-consuming marketing platforms to invest in. If you haven’t ventured into content marketing before, or have been burned by past efforts that may have grown out of your scope of capabilities, it might be worth enlisting the services of a content production studio. On the fence about whether it’s the right move for you? Here are five things to consider:

Full service assistance from beginning to end

Content production studios can manage every production detail for your custom content — from high-quality commercials to interviews, corporate and brand videos, podcasts, voice overs and much more. 

Need a director? Scripting? Hair and makeup for on-air talent? A content production team can create the strategy and seamlessly take you from concept to capture to final assets. 

Clear budgets and timelines

If it isn’t part of your usual workflow, content production —  as well as the timeline for all deliverables that go along with it —  can be tricky to budget for. Enlisting the services of a studio comes with transparent budgets without any surprise costs, as well as clear and reliable timelines for all deliverables. 

Less stress over the details

From managing equipment to creating and organizing a shot list, it’s easy to get overwhelmed by all of the elements that go into content production. A content production studio can relieve your team of all of that stress, allowing you to focus on the bottom line.

All of the staff, equipment and software you’ll need

Forget about equipment rentals, software downloads, and sourcing flex talent — a studio will take care of all of those needs, whether through in-house resources or their many relationships with rental companies and contractors (camera operators, audio engineers, editors, etc.). 

Get back time and resources

Your marketing team’s time is valuable. By enlisting the resources of a studio, your team will have more time to focus on the bigger picture, like strategy and creative, while still being able to oversee and provide feedback and insight onto production.

Interested in learning more about how Studio Sage can assist with your content production needs? Shoot us a note — we’d love to help.