How to Use Content Before, During and After an Event
Knowing what content to create and when to share it is essential to the larger event strategy, but often isn’t considered holistically. At Studio Sage, we are here to help you produce content that delights and excites, while staying true to your brand. Here are a few things to consider:
Start With Excitement and Intrigue
Utilize sizzle videos: Tease big-name speakers, top-notch talent, or the event theme in an easily shareable video format.
Share relevant content: Whether it’s speaker carousels or a trending GIF, all content should engage your followers and encourage them to register.
Build the buzz: Motivate potential attendees with urgent CTAs and alerts when registration is about to end.
All About That Impact
Keep it consistent: Post on social media during the event to create FOMO from those who couldn’t attend and engage those who are in attendance.
Engage with videos: Videos on social media tend to get three times the number of inbound links than plain text and 1,200 percent more shares than text and images combined.
Keep Them Coming Back
Don’t stop: Keep posting after the event with recaps, videos and photos to keep the audience engaged long after the closing moment.
Need help producing content that delights and excites? We’re ready for you. Scroll to the bottom of our website and hit that contact button.
Studio Sage (www.studiosage.com) is a full-service, state-of-the-art broadcast and green screen studio with the wisdom, tools and experience to help plan, produce and present customer messages directly to their audience — wherever they are. Run by creative and production experts, the space offers services ranging from video and voice recording to live streaming and platform management. Located in the heart of Chicago, Studio Sage is a division of EA Collective, a group of connection experts who create brand identities (Storyhorse), content (Studio Sage) and experiences (Agency EA).