Thoughts - August 22, 2023
Thoughts - August 22, 2023
It’s nearly a year since the official dawn of AI and the buzz doesn’t seem to be slowing down any time soon. If anything, AI is dominating the digital landscape — from content and analytics to SaaS. Constantly evolving and exponentially generative, the most significant advantages of AI in video marketing is that it can significantly reduce the cost and time required to produce video content. According to Research and Markets, “The growing adoption of video content in marketing strategy is resulting in the need for AI-powered video tools to enrich the videos generated for marketing purposes.” (Research and Markets).
Video is a top performer in content marketing, and AI is already simplifying and scaling production capabilities that typically require skilled human hands. Though the machine is still learning, we’ve already tried and tested the impressive auto-piloting powers of AI — here are the top AI-powered workflow efficiencies for video marketing:
Content Generation and Enhancement
Automated Editing and Post-Production
Keyword and Trend Analysis
Chatbots and Interactive Content
With the rapid rate of emerging technology, it can be overwhelming to determine where exactly to start. There’s so much to learn and by the time you understand the basics, you often realize that some things have already changed. At Studio Sage, we’re always ready to adapt and we’re excited to share our experience in leveraging AI as a workflow gamechanger:
As mentioned above, AI can help writers with new ideas, revise old scripts and even write more complex dialogue. However, it’s important to remember that regardless of the time saved, this still requires a bit of finessing with a human touch to avoid an overly robotic or technical script. It’s important to add authenticity and warmth in order to drive home your key messages and create a connection with your target audience.
One of the tools that Sage has been using lately is Autopod, an AI plugin for Premiere Pro that edits multicam sequences very quickly. A 45-minute podcast interview can be cut in a matter of minutes — all it needs is to identify the people associated with each camera and audio track. We’ve used this tool on a number of our podcast projects over the past few months and it speeds up the post-production process by several hours!
Adobe Premiere Pro’s updated AI transcription capabilities has allowed our team to quickly turn around transcripts for general sessions, client interviews and testimonials, expediting the delivery process to our clients.
Also one of Adobe Premiere Pro’s features, Adobe Sensei technology has helped our team color match between different on-set cameras. By using AI to help color match the cameras, it helps us save time on the color grading process and allows us to provide polished videos even faster.
This is only the beginning of the benefits of AI in video production, and just a few ways Studio Sage is using it today. Another important aspect of leveraging AI is that it has the capability to improve video marketing analytics by tracking viewer engagement — identifying insightful patterns and trends to optimize future video marketing initiatives.
If you’re interested in learning more about how AI can supercharge your team’s workflow while balancing the essential human touch, give us a shout! We’re all about emerging tech and how it creates value for our clients.