
Neighborhood Boys and Girls Club
Impact Video
Neighborhood Boys and Girls Club (NBGC) worked with Studio Sage to produce an impact video spotlighting their Youth Leadership Program, an initiative that gives high school students responsibility for the day-to-day operations of the club and hands-on experience in a community of like-minded young leaders. The video aimed to capture the essence and success of the program by showcasing personal stories of the club’s staff, alumni and current student leaders. Designed to inspire, the final product was unveiled at the club’s youth scholarship celebration banquet.
OBJECTIVES
- Provide an understanding of the Leader Program; how it works, who is involved and its overall impact
- Evoke emotion that drives attendees and viewers to donate and support NBGC’s mission
- Highlight and unlock future opportunities for NBGC
- Create a sustainable story to serve as evergreen content on the organization’s website and social channels


PRE-PRODUCTION
The NBGC and Sage teams collaborated on the video’s goals, aesthetic, and narrative focus, deciding on a format that combined unscripted interviews with dynamic b-roll footage to bring emotion and humor to the final product. Sage created an interview guide and developed a “Know Before You Go” document to set production expectations and create a welcoming environment for interviewees.
SHOOT DAY
Shoot day at the NBGC facility required careful coordination, juggling complicated participant schedules, multiple shoot locations, and a living, breathing (and rowdy!) after school program for 50 elementary school children.


CRAFTING THE EDIT
The post-production process was fast and furious, with just one week to go from rough cut to final file. Diligent sound bite and shot tracking on film day put us ahead of the game when it came time to build the narrative and integrate b-roll. Color correction, audio engineering, graphics and music rounded out our emotional yet uplifting story in a compelling video piece.
THE RESULT
The 3-minute video debuted amongst key stakeholders at NBGC’s celebration banquet Filled with candid and unscripted moments describing the impact of the Leaders Program on the community, its children, leaders and staff, the inspiring, emotional video highlights the opportunities this program offers individuals as well as the community.
Studio Sage created a piece of media that met the initial need while also serving as content that will continue to share their message, increase donorship and positively impact the youth in the Chicago area.
